Panelogue specialises in supplying innovative and sustainable materials to create spaces that are beautiful – and good for the environment. It was founded in 2016 by SMU alumna Emily Sim, as a more eco-conscious branch of her family’s wood commodities business, NS Trading. Emily’s passion for sustainability stems from a four-month apprenticeship at Japanese logging and processing firm Sumitomo Forestry in Tokyo in 2010. Even though she was studying social sciences at SMU and considering entering the civil service, she took the apprenticeship at her parents’ request.