Thai media personality and one of the most sought-after host and brand ambassadors in Asia, Pornsak Prajakwit, better known as Pornsak, studied Business Management at SMU. He was part of the accelerated programme that shortened his term to three and a half years in SMU and was also part of SMU BE: Broadcast and Entertainment. He joined the communications study centre at SMU and that was also coincidentally the first year of the launch of the centre. Pornsak was the programme designer at the centre and helped with the design of its bridging programme which was offered to students from Myanmar and Cambodia before they started their semester proper.