SMU alumnus Kaushal Dugar, Founder and CEO of Teabox spoke in an interview about his range of over 300 teas offered through innovation and technology which are ready to disrupt the 200 year old tea industry. India national Kaushal won a scholarship to study Business at SMU. He said at that time, the Indian economy was booming, and he decided to return back to India to explore his options there. His experiences enabled him to wriggle free of the constricting assumptions of the industry insider. It also enabled him to import ideas and practices from other industries and cultures and apply them to every aspect of strategy - including product development, organisation and marketing. These skill sets, in combination with his first-hand experience with tea industry (given his family’s background), were the driving forces behind setting up Teabox. The business is only five years old.
BW Disrupt Online (Jun 29)
BW Disrupt Online (Jun 29)