SMU Lee Kong Chian School of Business alumnus Alex Chew and his business partner Raj Datwani were featured in an article where they shared their experiences organising the inaugural Ultra Singapore - a franchise of the popular Miami-based electronic dance music (EDM) festival, which was held in South-east Asia for the first time this year. The duo in just four years went from organising monthly brunch parties to running a Michelin-starred restaurant and organising Ultra Singapore, a franchise of one of the biggest dance music festivals in the world. They noted that they plan to run Ultra in Singapore for "many more years" to come. The laid-back duo's goal has always been to offer Singaporeans something different - be it a daytime brunch party or a full-fledged EDM music festival.