SMU School of Accountancy graduate Siddiq Poh’s start-up “Heartland Chefs” was featured in an article. “Heartland Chefs” is a mobile app that allows people to buy and sell home-cooked food. "It's a platform for anyone with a passion to sell what they cook, and for people who have no time to cook to get healthier, home-cooked food," said Mr Poh, who keeps his full-time job at Barclays investment bank. One of his other business partners - all schoolmates from SMU - also keeps a day job, while the remaining two work on the app full-time. Orders are made on a self-collection basis, but Mr Poh hopes to create neighbourhood communities of chefs and customers where food can be delivered by underprivileged or out-of-school youths for pocket money.
The Business Times, p22 (Nov 12)
The Business Times Online (Nov 12)