The Halal Dining Club, founded by graduates from the Master of Science in Innovation at SMU, provides a one-stop app that makes booking and reviewing of halal restaurants easy and rewarding. The mobile app aims to ease the task of discovering great halal restaurants for consumers both at home or when they travel. Founder of The Halal Dining Club Siddika Jaffer and its Social Media Manager Maya Sofhiana were from the same programme at SMU. According to Maya, research shows that more than 70% of people spend the bulk of their time searching for halal restaurants or food places through internet Google searches or by word-of-mouth and friends. This presented a good opportunity for the start-up to tap into the halal food space as the demand for halal food increases.
Suria (8pm) (Jul 24)