SMU alumna Cassandra Ong shared how being laid off in 2023 over a video call opened the door of opportunity to her entrepreneurial adventure. She founded OtterHalf, which helps with online marketing and forging strategic partnerships for business-to-consumer and direct-to-consumer businesses. She shared that she wants to redefine the tech marketing landscape and create solutions that allow tech businesses to leverage experienced tech marketing talent. Her goal is for OtterHalf to become the go-to agency for tech firms seeking marketing support. Cassandra also shared about her investment strategy and gave financial tips.
The Straits Times, p4 (May 19)
The Straits Times Online (May 19)