SMU alumni Justin Chiam and Stuart Ho founded natural superfoods startup called The Purest Co in 2019, after Justin's quest to pamper his wife with bird’s nest throughout her pregnancy allowed him to discover gaps in the industry. Justin had tested waters in running a business during his university years where he started an e-commerce company that sold useful products to students while working with Singapore merchants. He highlighted that it was a great learning experience. They shared the challenges they overcame and how they won the hearts of consumers. The Purest Co has since expanded out of Singapore into a few markets, and also has two fulfilment centres to serve their customers in a timely manner. Justin shared that there are plans to further their expansion geographically, adding that they are looking to work with retail distributors overseas as well.
Vulcan Post (Aug 30)
Vulcan Post (Aug 30)
News Azi (Aug 30)
News Azi (Aug 30)