When SMU alumnus Morgan Yeo wanted to take over the family’s carpentry business in 2014, after his father Roger was diagnosed with pancreatic cancer, the senior Yeo was “a little hesitant”. But Mr Yeo had a vision to reinvent the staid image of the carpentry industry in Singapore. Besides rebranding the company’s name to Roger&Sons – a tribute to his father, who passed on six months after he took over – he turned to customised carpentry to differentiate their work.
Luxury Insider (Mar 19)
Luxury Insider (Mar 19)
The Peak Magazine Online (Mar 19)
The Peak Magazine Online (Mar 19)