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SMU CIRCLE - March 2019

Food, Glorious Food!

A Michelin-starred Peranakan restaurant chef and owner. A household name in the food blogging world. A second-generation business owner of over a dozen restaurants. A connoisseur of kebabs who is bringing his brand overseas.

These do not sound like the typical profiles of SMU graduates, but these are just a sample of the dozens of SMU alumni making waves in the notoriously tricky F&B industry. Malcolm, Seth, Bonnie and Saddad each have different stories to tell about their love affair with food – and how their time in SMU shaped their passion.

Click on their profiles below to discover their stories. 

Malcolm Lee
BBM 2009

Seth Lui
BBM 2010

Bonnie Wong
BAcc & BBM 2011

Saddad Haque
BBM 2014

"Sometimes, I look back and think that I had started the business too young, and cooking too late." “The most delicious restaurant in the world will never flourish if no one has heard about it.”

“We fully realise that we want the family business to flourish – ultimately, it’s about the business, it’s not personal.”

"Most of my peers were struggling with just the SMU curriculum, while I had to also run my own business with a severe lack of manpower."

We hope their accounts had inspired you as much as they inspired us. Come and meet alumni with different F&B businesses and interests at Relish: SMU F&B Industry Night!

Upcoming Events

Mar - Apr 2019

27 Mar - SMU Food & Beverage Industry Night

28 Mar - Professional Development Workshop: Revealing Preferences, Realising Potential with Emergenetics

28 Mar - Kick-off for SMU Alumni Mentoring Programme: Summer Session 2019

29 Mar - Launch of SMU Funk Movement Alumni Group

6 Apr -  Professional Development Workshop: Writing For Your Reader

View More Events 

SMU Food & Beverage Industry Night
27 March 2019, Wednesday

We are pleased to present Mr Steen Puggaard, Chung Deming (BBM 2006), and Seth Lui (BBM 2010) as the speakers for SMU F&B Industry Night. Come discover the alumni businesses in the F&B scene too! This event is open to ALL SMU alumni.

Sign Up Now

News from SMU

Lim Kexin (BAcc 2005) Is First Alumna To Be Appointed on SMU's Board of Trustees

SMU's first female valedictorian, Lim Kexin graduated from the university's pioneer Accountancy cohort in 2005 with a Bachelor of Accountancy and a major in Law (summa cum laude) on dual scholarships. 

Read More

SMU’S 2018 Fresh Graduates See Healthy Employment Rate and All-Time High Starting Salaries in Latest Employment Survey

Graduates from SMU's 15th cohort have registered a healthy and stable overall employment rate of 91.8% and good starting salaries across all six of the university's degree programmes.

Read More

Career and Professional Development

SMU Masters Day

How will a postgraduate degree help advance your career? Which programme should you take to enrich your personal development? Come and discover your potential at SMU Masters Day 2019 on 30 Mar through Masterclasses, information sessions, alumni sharing, programme consultations and more. Master your future with SMU Masters!

SMU Institute of Service Excellence

Discover the public programmes offered by SMU ISE, which are up to 90% subsidised:

21 - 22 Mar: Service Management: Strategies for Negotiation and Communication

4 - 5 Apr: Strategic Communications: Crisis Management in Service Delivery

11 - 12 Apr: Human Capital Leadership: Leading a Service-Centric Culture

View More

SMU Executive Development

Sign up for SMU ExD's Public Programme courses, which integrate the best of Asian and Western practices and theories:

21 - 22 MarAdvanced Negotiation Strategies

21 - 22 MarInternational Corporate Coaching - Module 1b (ICC1B)

10 - 12 AprExecutive Skills for Board Members in Challenging Times - Module 1

View More

SMU Academy

Participate in SMU Academy’s professional programmes to build competencies and career resilience required in a rapidly changing world:

9 - 10 AprCLIMB Lead-Charger Series: Brand and Innovate

10 - 11 AprBusiness Valuation for SMEs

View More

Alumni Job Board

Garena Online Pte Ltd- Finance Management Associate Programme

Singapore Academy of Law - Assistant /Deputy Director, Law Reporting

Sleek Tech Pte Ltd - Head of Performance Marketing

Shopee Singapore - Associate, People Team (HR) 

View More Jobs

Alumni Around The World

New SMU Alumni Representatives Appointed in Melbourne and Sydney
Heading Down Under? Get in touch with our Alumni Representatives in Australia!


Lim Yangxiang (BSc(Econ) 2013)
Analyst, Nokia


Adam Tan (BBM 2016)
Business Development Analyst, Mastercard


SMU has 13 Overseas Alumni Chapters and 12 Alumni Representatives in cities all over the world. If you are relocating overseas and would like to get in touch with SMU alumni based in your city, please contact

SMU Alumni Privilege Programme

Featured Merchants for Mar 2019

Annabel Law Productions  - $100 off for any wedding photography packages

Capital Zouk Singapore - Complimentary entry for SMU alumni & guests

Global Asia Printings Pte Ltd (Alumni Business) - 10% off T-shirt printing

LifeSpa - SMU discounts for facials, massages, manicure and pedicure services

Sleepwiz - 10% off subtotal for mattress toppers

Thedaintyflowers 10% off all items with thedaintyflowers

Tomal Global  (Alumni Business) - 10% discount off retail prices

UFC Gym Singapore - Pre-Opening Promotions with UFC Gym

View more

Did you know? ALL SMU alumni have access to your very own SMU Virtual Alumni Card. Download the SMU Mobile App to access it.

Contacts and Useful Links
Office of Alumni Relations
Level 6, SMU Administration Building
81 Victoria Street
Singapore 188065
T: +65 6828 0797

School e-Newsletters

SOAReach (School of Accountancy bi-annual e-Newsletter)

SIS Bytes | Issue 5 (School of Information Systems bi-annual e-Newsletter)

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Alumni Directory
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Alumni Volunteers

SMU CIRCLE is a monthly e-newsletter brought to you by the SMU Office of Alumni Relations. Read about the latest developments at the University, find out more about upcoming events, hear from your fellow alumni and stay connected to the SMU Community of alumni, students, faculty and staff. For information regarding SMU CIRCLE, email


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Last updated on 18 Mar 2019 .