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Applied Marketing Analytics: Matching Science and Insights to solve real world problems

7 Sep 2017

The SMU Marketing Alumni Group organised a very successful Applied Marketing Analytics event on the 7th of September. The vision of the Group is to help alumni connect with the industry and up-skill current alumni in areas they have identified as key growth levers. 'Matching Science and Insights to Solve Real World Problems' was a stellar success with an attendance of 70 alumni professionals at the event.

Held in workshop style, this jam-packed session featured senior leaders in marketing analytics from Procter & Gamble and Uber APAC. Shivaani Lal, Senior Manager and Sector Leader of Baby, Feminine and Family Care at P&G, and Thomas Wolf, Senior Manager, Marketing Analytics & Innovation at Uber shared with the audience on the in’s and out’s of their expertise and industries, closely followed by a riveting Q&A session.

If you would like to stay updated about upcoming events, please follow the SMU Marketing Alumni Group on Facebook.


Credit: Astha Kalbag (BBM 2015), President of SMU Marketing Alumni Group.


Last updated on 14 Sep 2017 .