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The team

smu, singapore management university, alumni, office of alumni relations, singapore

The 'OARsome' team @ Office of Alumni Relations


Angela Kwok
Senior Assistant Manager, Event Management and Alumni Engagement

Areas of responsibility in OAR: 

  • Events Management for OAR's signature events
  • Overseas Alumni (Admin Matters)
  • Alumni Privilege Programme
  • 5th Year Class Reunion

In her previous organisations, Angela was involved in Business Development, Information Technology and Marketing. She also brings to the team her experience in events management through her volunteering experiences.



EileenChoo - Passphoto

Eileen Choo
Senior Assistant Manager, Office Administration and Finance

Areas of responsibility in OAR:

  • Finance and Administration
  • Event Support
  • Work-Study Grant Students Management

Prior to SMU, Eileen was in the cruise industry with a finance portfolio for eight years.



Ivy Wong
Senior Assistant Manager, International Alumni and Marketing Communications


Vincent Tan
Manager, Student and Alumni Engagement

Areas of responsibility in OAR:

  • Marcomm Design and Support

Ivy is an alumna of SMU, where she graduated with a summa cum laude from the Lee Kong Chian School of Business majoring in Corporate Communication and Operations. Prior to joining the Office of Alumni Relations, she was part of the University Events team in SMU’s Office of Corporate Communications and Marketing.



Areas of responsibility in OAR:

  • Interest-Based Alumni Groups & Events
  • SMU Interaction Nights
  • Student Engagement (Years 1-3)
  • SMUAA Events

Vincent started his career in a public transport company overseeing the community relations and outreach efforts.He subsequently moved on to work in the social service sector and was responsible for curating programmes for juvenile youths. Thereafter, Vincent was with the SMU Lee Kong Chian School of Business (LKCSB) responsible for postgraduate admissions before moving to OAR.  

Chan Chew Seng
Senior Manager, Data Administration and IT Management


Lee Sok Yuen
Senior Manager,  Mentoring and Student Engagement

Areas of responsibility in OAR: 

  • Data Administration
  • Analytics and Engagement Metrics
  • IT Management

Before joining OAR, Chew Seng was with the Integrated Information Technology Services (IITS) in SMU. Prior to joining SMU, Chew Seng had worked with several MNCs in manufacturing, oil & gas, banking industry and in the last five years with the Education sector.


Areas of responsibility in OAR:
  • UG Student Engagement
  • Alumni Mentoring Programme
  • The Mentoring Circle (Student-to-Student Mentoring student club)
  • Homecoming @ SMU Patron’s Day
With a passion for youth development, Sok Yuen joined the SMU Office of Student Life in 2010 and oversaw the development, growth and operations of student groups ranging from the SMU Students’ Association, SMU Ambassadorial Corps, special interest and sports clubs. Most recently, she was also part of the pioneer team that started the newly minted Student Services Hub in SMU, before joining OAR in Dec 2017. Prior to joining SMU, she worked at Outward Bound Singapore as an instructor and a Programme Manager for seven years.


EileenChoo - Passphoto

Jason Tan
Senior Manager, Student and Alumni Engagement


Areas of responsibility in OAR:

  • SOL, SOSS, SOE, SIS Alumni Engagement and Groups
  • Class Alumni Representatives 
  • Final-Year Engagement Programme IC
  • Alumni Welcome Night
  • 10th Year Class Reunion

An extension of his previous role as a student affairs practitioner for eight years at the National University of Singapore, Jason joined in March 2017 and brings to the team his experience and insights in community engagement and development.



Jocelyn Thng
Senior Manager, Student and Alumni Engagement

Areas of responsibility in OAR:

  • LKCSB and SOA Alumni Engagement and Groups
  • Class Alumni Representatives I/C 
  • PG Alumni Engagement and Groups
  • Alumni Ambassadors
  • Affinity-Based Alumni Groups & Events
  • Final-Year Engagement Programme
  • Alumni Welcome Night

Jocelyn was previously from NTU Development Office where her focus was in managing the phonathon programme and annual giving campaigns.

Jeanine Chen
Assistant Director, Alumni Professional Development and Industry Engagement

Areas of responsibility in OAR:

  • SMU Industry Nights
  • Alumni Careers
  • Professional Development Programme
  • Industry Engagement and Partnerships
  • Company and Industry Alumni Groups 
  • Job Portal and Career Resources

Prior to joining SMU, Jeanine worked in the arena of global marketing for an MNC in the technology sector. She has worked in both private and public education sectors, most significantly in alumni work at the NUS Business School, where she was a founding member of the Global Alumni Network Office.


Sam Wu
Senior Assistant Director, International Alumni & Marketing Communications

Areas of responsibility in OAR:

  • Overseas Alumni Chapters
  • International Advisory Councils
  • Branding & Strategic Communications
  • OAR Webmaster
  • Social Media 
  • Monthly E-Newsletter SMU CIRCLE
  • Collaterals 

Sam taught English and Marketing Communications in City University of Hong Kong, where he also oversaw student development and internationalisation matters (internships, exchange programmes, & study missions) at college and departmental levels. After 10 years in Hong Kong, he joined SMU’s (then) Office of Global Learning (now International Office) in September 2014 for three years, creating and running the SMU Global Summer Programme, as well as being in charge of all inbound and outbound short-term programmes.

Adeline Bek
Associate Director, Programmes and Partnerships

Adeline’s role is to forge partnerships, strategise, lead and manage the team in the following areas:  

  • PG & UG Student and Alumni Engagement
  • Volunteer Management
  • PG, Affinity, School Chapters & AGs, Alumni leaders and Events
  • Alumni Ambassadors
  • Class Alumni Reps Programme
  • Oversight of Class Reunions
  • Overseas Alumni (Chapters, Associate)
  • Database, IT Systems and Analytics
  • OAR’s Major Events
  • Senior Year Engagement Programme

Adeline’s career experience spanned the private, public and non-profit sectors. She previously headed teams at the National University of Singapore (NUS) Office of Alumni Relations, Home Nursing Foundation and the Council for Advancement and Support of Education (CASE), Asia-Pacific.


Andrew Tam
Associate Director, Alumni Engagement and Outreach


Andrew's role is to forge partnerships, strategise, lead and manage the team in the following areas:

  • PG & UG Student and Alumni Engagement
  • Volunteer Management
  • Oversight of Interaction Nights
  • Oversight of Industry Nights
  • Interest Groups and Alumni leaders
  • Alumni and Student Mentoring
  • Oversight -Alumni Career Management
  • Oversight -Professional DevtProg
  • Company & Industry Alumni Groups
  • Liaison with SMUAA
  • Oversight of Alumni space at The ALcove

Andrew is a familiar face to SMU, having worked in the Office of Student Life from 2003 to 2015 where he developed SMU’s sailing programme from scratch to one that is recognised across the region. As one of the pioneer staff, he also set up the Freshmen Team Building (FTB), SMU’s Patron Day and created the SMU’s Art Festival when SMU was located in Bukit Timah Campus. Andrew was with the Singapore Sailing Federation as its Chief Executive for two years before returning to SMU. 

Bervyn Lee, SMU, office of alumni relations, Singapore Management UniversityDr. Bervyn Lee


Dr. Bervyn Lee joined SMU in January 2013 as Director of the Office of Student Life.  In June 2015 he moved on to the role of Associate Dean of Students, a position he held till 1 February 2018 when he took over as Director of the Office of Alumni Relations (OAR). Until this most recent move, Dr. Lee focused his efforts on developing the learning framework within the co-curriculum, resulting in SMU LifeLessons and its tools (
An educator at heart, Dr. Lee started his career teaching English and Physical Education before joining the National Institute of Education (NIE) in 1995 and was Head of the School of Physical Education and Sports Science from 2004 to 2006. He received his PhD from the University of Wollongong, has worked extensively with athletes, coaches, and educators in the field of sport and exercise psychology, and as an executive coach in the SAF. Dr. Lee left NIE in 2006 and joined the Singapore Sports Council (SSC; now Sports Singapore) in various capacities before leaving to join SMU.
Bervyn is married with two children. It is his role as a father that has taught him most about living life with a clear purpose, only meaningful when devoted to the good of others – a perspective he carries in OAR.


Last updated on 14 Jun 2018 .